• by Amy Corr  @MediaPostOTL, July 17, 2015

Critical Mass hired Andrea Lennon as general manager for the Asia Pacific Region. Lennon will handle agency operations, leadership on existing client relationships and new business development. She will be based in Singapore and report to John McLaughlin, chief operating offer of Critical Mass. Lennon joins the agency from WPP, where she served as executive vice president, consumer brand lead overseeing omni-channel brand communications work for Bank of America. Prior to that, she was group account director at R/GA, serving as client lead for McCormick & Co. "Andrea's appointment comes at a crucial time as Critical Mass' global client relationships are rapidly expanding in the region," said Dianne Wilkins, chief executive officer of Critical Mass. "Her diverse background, expertise and success leading global accounts will be a major asset as we continue to develop our footprint in Asia."