Around the Net
Local Travel Apps Gain Following, Says Report
- Mobile Marketer, Monday, July 20, 2015 12:30 PM
Consumers are increasingly turning to local-first travel applications such as Uber and Foursquare, in addition to online travel agents, putting hotels’ and airlines’ branded apps in danger of losing momentum, according to a new Strategy Analytics report. The June Travel Analytics' Monthly iPhone Travel App Tracker data shows travel brands are in dire need of developing more targeted global distribution tactics that will appeal to local markets. Hotels and airlines that are aiming to reach a wider audience on mobile are losing in popularity to online travel agents’ apps, such as Expedia and HotelTonight, proving that OTAs currently have the upper hand.”
