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Busy Moms Lead to Impulse Mobile Purchases

The growing number of highly convenient options that are available through m-commerce are starting to become exceptionally appealing to moms, particularly those with very young children and who are struggling to keep up with a hectic schedule. Among those retailers is Diapers.com. They are currently changing the way that they do business in order to cater to the new m-commerce environment that has become highly popular among their top demographic – moms with babies and toddlers. These retailers are discovering that moms have their smartphones with them no matter where they are and those devices are becoming their go-to option to investigate products, find pictures of rashes to try to identify what is on their baby’s skin, or watching videos to help them to get a cloth diaper technique down-pat.

Read the whole story at Mobile Commerce Press »

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