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Alibaba, Unilever Partner In China

  • Reuters, Monday, July 20, 2015 11:32 AM

Alibaba Group and Unilever China have announced a partnership that will enable Unilever to reach customers across China. The collaboration includes cross-border e-commerce, and Big Data tools. Unilever opened a store on Alibaba's online marketplace Tmall in 2011. The updated partnership will allow Unilever to expand its distribution channels to reach rural consumers in China and use data from Alibaba's online marketing unit.

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