Around the Net
L'Oreal Chief Digital Officer Says Digital Investment Paying Off
- The Telegraph, Monday, July 20, 2015 8:07 AM
Technology and beauty may seem like unlikely bedfellows, as most people like to smell a perfume or try on a lipstick before making a purchase, but L'Oréal believes they are a perfect match. Over the past few years, the company has undergone a major digital transformation, investing 5.7% of its 2014 global media spend in digital. E-commerce accounted for 3.5% of its turnover during the period, and the company has launched a range of digital initiatives to help drive sales and loyalty across its brands.
