• Mobile Commerce News, Tuesday, July 21, 2015 12:30 PM

When it comes to hunting for products online, m-commerce is exploding among Millennials, but there are certain mobile shopping apps that are attracting a lot more attention than others, and according to a recent Forbes report, the difference is a striking one. When compared to last year, the difference is massive, considering that the 2014 total was estimated to be around $180 billion. Because of mobile web limitations, retailers have been choosing to create their ownmobile shopping apps so that they would have greater control over the experience that they will be able to provide to their customers. This also makes it possible to provide a much more customized shopping experience than would be available through a mobile browser.

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