TV Insider Turns To Programmatic, Partners With SpotXchange

SpotXchange, a programmatic video supply-side platform (SSP), on Monday announced it has added TV Insider -- which split off from TV Guide to reach a younger audience online -- to its roster of clients.

Alain Begun, VP of marketing at TV Insider, stated that the programmatic sales will serve as a “supplement” to the company’s direct sales efforts.

However, per a release, TV Insider does plan to sell some of its more “premium” inventory via SpotXchange’s platform, including pre-roll ads served before exclusive Newsy videos.

Next story loading loading..