The social marketing data and tech firm claims a 100% growth rate. “We’ve been able to secure growth capital at highly favorable terms,” according to Don Mathis, CEO of Kinetic Social.
The company plans to use the fresh funds to further develop its core marketing technology platform, as well as its content management services. Kinetic also plans to hire more talent in the key areas of development, product, campaign management and sales.
Among other services, Kinetic Social markets an analytics dashboard designed to bridge the gap between media planners and data scientists. The analytics dashboard, Audience Performance Page, includes audience data from Facebook and Twitter campaigns.
Ripe for continued investment, the global social media sector is expected to attract $23.68 billion in paid media, this year, according to eMarketer.
Previously, Kinetic Social raised $21 million in equity funding in two rounds of investment.
Kinetic Social is a Facebook Marketing Partner, a Twitter Official Partner, and a Pinterest Ads API Partner.