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Watsi Drives Fundraising Through Storytelling Emails

Watsi, a global funding platform for medical treatments that aims to bring a tech startup approach to the non-profit world, has found that email plays a large role in generating donations. First Round recently published a paper called, What Startups Can Learn from Watsi’s Wildly Successful Email Campaign, which reveals how the non-profit used strong email content to engage donors. By highlighting personal stories of how they helped individual patients in the email, the non-profit increased donations.

Read the whole story at Diginomica »

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