• Connexity, Tuesday, July 21, 2015 2:14 PM

In an interview with Connexity, Xaxis Americas CEO Brian Gleason and Droga5 Co-founder Andrew Essex discuss the intersection of data and creative and how it will shape the “modern marketing exec.”

“In 5 or 10 years, what does a successful CMO look like?” asked Connexity.

“I don't necessarily think that the CMO of the future is very different from the CMO of today versus the CMO ten years ago,” Gleason said. “We all talk about data, but the reality is, we've had data for a long time.”

Essex added that he thinks we will begin to see hybrids, as CMOs will need both data and creative backgrounds. “You are going to see multiple degrees in the humanities and the sciences, like Engineering and Poetry,” he said. “If you can only do one, you are type-casting yourself and thus giving away 50% of the competitive advantage to somebody else. We need these hybrids.”

Read the whole story at Connexity »