Top-selling faucet brand Moen has selected Charlotte, NC-based ad agency Wray Ward to handle marketing chores for the company’s wholesale and retail business units.
Wray Ward will work with Moen on strategic planning, creative, content and media solutions for the client’s national product launches and trade programs, the companies said.
Moen spent nearly $17 million on ads in 2014, according to Kantar.
“Wray Ward is the perfect choice as an integrated partner for Moen because of their in-depth understanding of our category and a clear passion for doing great work,” said Laura Ostenkamp, senior manager, marketing communications for US Wholesale at Moen.
Moen offers a range, kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks.
Wray Ward specializes in serving brands in the home and building categories. Other clients include Sunbrella fabric and VELUX Skylights.
“Moen is one of the most recognizable brands in the world, and we’re thrilled to have the opportunity to bring our creative thinking and solutions-based approach to this new partnership,” said Wray Ward President and Chief Creative Officer Jennifer Appleby.