Customers are on the move and developing more beneficial shopping patterns by harnessing connected technologies to simplify and optimize the path to purchase, according to a survey of 2,500
consumers, conducted by Blackhawk Engagement Solutions. The smartphone is the most prevalent Internet device, with 71 percent of shoppers using one daily, followed by notebooks (66
percent), desktop computers (50 percent), and tablets (43 percent). Additionally, TV watching and Internet shopping are closely linked, with more than half (58 percent) of consumers
shopping at home while watching TV, and 47 percent of consumers learning about products, special sales and shopping news on TV.Read the whole story at eWeekNews »
