• Mobile Commerce Daily, Wednesday, July 22, 2015 12:30 PM

Ride-sharing application Uber is leveraging a partnership with British soccer club Chelsea FC to deliver the team’s limited-edition club kits to riders in select cities worldwide. The cross-marketing opportunity may open new doors for Uber, which now faces increasing competition from fellow taxi apps such as Lyft and RideScout. It also may prompt fans of Chelsea FC to use Uber over another app in the hopes of receiving one of the kits, which will be available to Uber customers five days prior to the rest of the public.

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