Around the Net
Ad Tech War Brewing In Europe
- Financial Times, Wednesday, July 22, 2015 2:49 PM
There’s an ad tech war brewing in Europe, with the Financial Times this week reporting that “Google is facing a new threat in its legal battle with Brussels, as its rivals ask regulators to probe the group’s dominance of the technology at the heart of the $60bn market for online display advertising.”
The article continues: “Several companies — including OpenX and AppNexus, which is part-owned by WPP and Microsoft — have visited the European Commission in recent months to argue that Google may be unlawfully stifling competition in the market for advertising technology.”
