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Ad Tech War Brewing In Europe

There’s an ad tech war brewing in Europe, with the Financial Times this week reporting that “Google is facing a new threat in its legal battle with Brussels, as its rivals ask regulators to probe the group’s dominance of the technology at the heart of the $60bn market for online display advertising.”

The article continues: “Several companies — including OpenX and AppNexus, which is part-owned by WPP and Microsoft — have visited the European Commission in recent months to argue that Google may be unlawfully stifling competition in the market for advertising technology.”

Read the whole story at Financial Times »

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