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Marissa Mayer Intent On Bringing Yahoo Back To Search Roots

  • Quartz, Thursday, July 23, 2015 10:39 AM
Yahoo CEO Marissa Mayer will continue to invest in search, which will give the company autonomy and control over a critical piece of its business. The sentiment expressed during the company's earnings call earlier this week led it to form several partnerships during the second quarter -- namely the one with Mozilla's Firefox browser -- helping to boost its share of search traffic to 12.7%, up from 10.2%.

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