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Krispy Kreme Taps Gamification

Krispy Kreme found the right ingredients in a branded Facebook application game as it attempted to further mobile engagement among customers in Korea and advertise its new strawberry donuts. The global donut and coffeehouse chain sought to promote its Real Strawberries product line to consumers in Korea, and tapped gamification as the marketing channel of choice. The Facebook-based game resulted in 88 percent engagement and 36.4 percent of players interacting with the Krispy Kreme Facebook page in some manner.

Read the whole story at Mobile Marketer »

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