• Mobile Commerce Press, Thursday, July 23, 2015 12:53 PM

Google has been testing a new service that will allow consumers to purchasing products directly through advertisements in a move to expand its presence in the mobile commerce space. The new feature, called Purchases with Google, is specifically designed for mobile consumers, giving them more opportunities to shop for and purchase products when conducting searches online. The new service represents yet another step in Google’s plans to become a major player in the mobile commerce space. Google is seeing more competition coming from others that have entered into the mobile shopping space. As such, it is looking for ways to better engage consumers through innovative services. Google has been investing in these new services quite heavily, with Purchases with Google being one of the most recent of these services to have been unveiled by the company.

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