Around the Net
WPP Leads M&A Activity As Deal Number Rises
- Campaign, Thursday, July 23, 2015 8:10 AM
The number of mergers and acquisitions in the global marketing communications space increased by 13 per cent last quarter, led by 12 deals involving WPP. According to new data from Results International, there were 246 transactions between April and June, compared with 218 in the first quarter and 199 in the same period in 2014. WPP’s activity included the acquisition of Medialets, the US-based mobile specialist, and the full-service agency RSK Group in Germany.
