The incumbent is the Havas Media Group-owned Arena, which is understood to have declined to repitch. The agency has handled the business since May 2013. The review followed Betfair’s promotion of Johnny Devitt to chief marketing officer in May. Betfair launched the "tap tap boom" campaign in February in the run-up to the Cheltenham Festival. The spot, which was created by WCRS, showed how easy it was to place a bet.