Around the Net
Return Path Introduces Data Cloud
- Direct Marketing News, Thursday, July 23, 2015 11:20 AM
Return Path has introduced a new data cloud that gives email service providers, consumers and developers access to real-time email data. Users can access APIs to identify online and offline purchase data which can be applied to email through standardized formatted feeds. The cloud receives inputs from 70 mailbox and security providers representing 2.5 billion email accounts from the inboxes of more than 2 million consumers.
