The Community, part of SapientNitro, named Andy Amendola as director of digital strategy. Based in Miami, Amendola will report to Andrew Speyer, head of strategy. Most recently, Amendola was director
of digital strategy at Y&R/Bravo Miami, where he developed the U.S. Hispanic digital strategy for Coors Light and SC Johnson brands such as Glade and Scrubbing Bubbles. Prior to that, he helped
Campbell's Soup Company drive social strategy across all its brands. Amendola was also director of strategy at the New York office of Fanscape, part of The Marketing Arm, overseeing social strategy
for brands such as Snickers, TruTV and HISTORY. "Andy will lead digital and social media strategies for our clients, while also helping redefine how we connect with consumers in today's fragmented and
frenetic communications landscape," said Speyer. "He'll work closely with creative, strategy and account teams to help them think and develop work that is mobile and digital first."