IPG Mediabrands has promoted Mike Cooper to global president and CEO of the firm’s out-of-home planning and buying agency, Rapport. The role is new at the agency.
Cooper will continue in his current position as president of the agency’s North America operations.
Cooper has been with Rapport since 2012, when he led the launch of the North America division. With the promotion he will report to Jim Hytner, Chief Operating Officer, IPG Mediabrands.
Previously, he reported to Brian McMahon Global CEO of Orion Holdings, which oversees a number of units including a corporate trade operation, investment and printing businesses and other specialist firms. Rapport also was overseen by Orion Holdings, but has now been spun out as a separate unit within IPG Mediabrands.
Copper is tasked with maintaining the growth of Rapport’s presence around the globe in new and existing markets.
Before joining Rapport, Cooper held roles at BSkyB in the UK as director of project management and earlier as managing director of business consulting firm IPM UK.
Hytner commented, “Rapport North America opened less than two years ago, yet already under Mike’s leadership it has a clear path and vision.”
Added Cooper: “I’m extremely eager to build on the work that we’ve done to date and to begin to consolidate Rapport as one the biggest operators in the OOH area.”