As ad spending increases, fraudsters must be slavering to get a piece of the pie, writes Adexchanger.com. Location data may be a great development, but it also can be highly unreliable. There are
simple steps ad agencies can take to thwart criminals at their own game– captchas and other bot-defeating steps, for example. The article predicts that mobile fraud will reach a tipping point in
the next year, at which point no one will be able to ignore it.
Read the whole story at AdExchanger »
