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Luxury Travelers Purchase Before Trips
- Luxury Daily, Friday, July 24, 2015 12:30 PM
The time period before a consumer takes a trip is an ideal time to target them with retail advertisements, due to a higher likelihood they will convert, according to new research from Rocket Fuel. Luxury travelers are 59 percent more likely than those who do not have a trip booked to make a retail purchase. With luxury guests booking their trips an average of 53 days in advance, marketers have a significant amount of time to reach them before they depart.
