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Multinational Retailer Adds Beacons for Shoppers

Multinational retailer Carrefour has placed iBeacon networks in 28 of its hypermarket stores in Romania, pointing to the inevitable global rollout of personalized shopping experiences on mobile. Carrefour claims this is the first project of its kind that taps 600 Onyx Beacon devices and is able to interact with the public at a commercial network level. 

Read the whole story at Mobile Commerce Daily »

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