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Outdoor Sensors Test Which Campaigns Get Engagement

The world’s first artificially intelligent poster campaign, which evolves to write its own copy and selects its own images and fonts based on the reactions of passersby, has gone live in London. The ad, created by M&C Saatchi in partnership with Postercope and Clear Channel UK, has a camera that registers peoples’ engagement based on whether they look happy, sad or neutral. It then uses an algorithm that "kills off" ads which don’t results in engagement and reproduces those that do.

Read the whole story at Marketing Week »

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