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Unilever Shifting Focus From Food To Personal Care

Unilever said it is on the way to personal care becoming 50% of its business as the FMCG company shifts focus away from food though a strategy based on premiumisation and innovation. Unilever made four acquisitions in its prestige personal care division over the first half of the year –- Murad, Dermalogica, Kate Somerville and REN -- and now plans to ramp up efforts to grow it to a €1bn business. Personal care now makes up 37% of Unilever’s total business and is heading toward 50%, said CEO Paul Polman.

Read the whole story at Marketing Week »

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