BIZ DEV: Solve Awarded Black Diamond Without A Review

Solve's current client Lactalis awarded the agency its Black Diamond cheese brand without a review. The agency's work will span strategic positioning, design and consumer communications. "We're delighted to expand our relationship with Lactalis," said John Colasanti, CEO of Solve. "Black Diamond aged cheddar is a crown jewel within their award-winning specialty portfolio." Black Diamond spent $7.4 million on measured media in 2013 and $7.2 million in 2014, according to Kantar Media. The brand spent $2.9 million on measured media the first quarter of 2015. Current Solve clients include Bentley Motors, Cascadian Farm Organic, True Value Hardware, Porsche, President Cheese, Shopko Stores and the Epilepsy Foundation of Minnesota.
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