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Amazon Ramps Up Fashion Business In London

Amazon is to launch its first fashion-based campaign in the UK as it looks to build on growth in its apparel business. It has opened a photography studio in Shoreditch and taken on model Suki Waterhouse for the campaign. It has also appointed its first creative agency for Amazon Fashion in Joint, which will create ads around products and seasonal ranges. The London studio will produce thousands of photographs and videos a day to promote all the brands and products sold on its Web sites across Europe.

Read the whole story at Marketing Week »

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