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Wieden+Kennedy London Wins Global Nurofen Account

  • Campaign, Monday, July 27, 2015 8:21 AM

The incumbent is Havas Worldwide, which pitched for the account along with McCann Erickson. Havas, formerly known as Euro RSCG, won back the business at the end of 2010 after losing it to Mother in 2009. It had originally picked up the consolidated GBP800 million RB account in July 2006. In 2014, RB moved three of its power brands -- Air Wick, Clearasil and Finish -- from Havas Worldwide to Wieden+Kennedy and Droga5 New York after a competitive pitch.

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