GEORGE SCHWEITZER: CBS

  • by December 21, 2004
CBS has formed the CBS Marketing Group, a full-service marketing, advertising, and media organization. The group will be responsible for the strategic, creative, and media aspects of all marketing for CBS and UPN, as well as collaborating on marketing at King World, Paramount Television, Infinity Broadcasting, and Viacom Outdoor. To lead this expanded effort, GEORGE SCHWEITZER (pictured) has been promoted to president, CBS Marketing Group. Schweitzer has been the executive vice president, marketing and communications since 1994. In addition, RON SCALERA has been named executive vice president and creative director, responsible for all the creative aspects of our marketing efforts for the CBS Marketing Group. Scalera served as senior vice president for the past seven years. Lastly, ANNE O'GRADY was named executive vice president, marketing. She has been senior vice president, marketing since 1998, and joined CBS in 1989.

advertisement

advertisement

Next story loading loading..