Of course, publishers would like users to download their native mobile apps, and interstitials seem like a good way to promote them. The problem, though, is that such interstitials seem to send users
running. In fact, in one test recently conducted by Google’s Webmaster Central Blog, a whopping 69% of the visitors abandoned a mobile Web page after being presented with a promotional
interstitial.
Read the whole story at Google Webmaster Central Blog »
