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Are Promotional Interstitials Killing Mobile Web Experiences?

Of course, publishers would like users to download their native mobile apps, and interstitials seem like a good way to promote them. The problem, though, is that such interstitials seem to send users running. In fact, in one test recently conducted by Google’s Webmaster Central Blog, a whopping 69% of the visitors abandoned a mobile Web page after being presented with a promotional interstitial.

Read the whole story at Google Webmaster Central Blog »

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