- Facebook, Monday, July 27, 2015 12:30 PM
Guthy-Renker's Proactiv online marketing team managed paid search and display independently until the company's CMO, Jay Sung, asked his team to determine if the combined influence of search
and display had an impact on sales or whether final conversion results were as siloed as these spending allocations. Here are the methodology and findings on how display contributed downstream to
paid-search campaigns.
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