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New Role for Marketing Seen in IoT

Adoption of the Internet of Things (IoT) is moving along – bringing about speed, efficiency, reliability, and accuracy across all lines of business. Procurement organizations are converging people, business, and things in a digital network to satisfy ever-changing business needs, customer expectations, and market dynamics. Manufacturing areas are monitoring the operational performance of their equipment with sensors. RFID is steadily altering the supply chain, tracking every item from the back room and back lot to the warehouse, shipping dock, and register. And even marketing and sales are getting into the action as benefactors of the large volumes of data generated by these devices and sensors.

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