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Beard-free Man Shocks Family In Israeli Razor Ad

  • Adweek, Tuesday, July 28, 2015 8 AM

"Maybe it's a new chapter in my life." That's how Amit (aka, "Mook"), a 44-year-old dude who's had a thick beard for 14 years, describes the experience of shaving it off in "My New Face," a remarkable three-minute online film by Israeli agency BBR Saatchi & Saatchi for Super-Pharm's private label line of Life M6 razorblades.

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