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Retailers Begin to Market Smart Devices

Target’s Open House in a shopping center near Yerba Buena Gardens in San Francisco is tucked underneath the retailer’s own City Target. The space isn’t huge, but it’s effective. Interactive displays pop up when you approach to give you speech bubbles that tell you what each product can do. The Sears connected home showcase down the road in San Bruno is an even more effective display, largely because the retailer sells the kinds of appliances — stoves, ovens, washers and dryers, refrigerators, water heaters — that serve in a major way as a home’s connective tissue.

Read the whole story at Retail Dive »

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