Commentary

IoT Marketing Base to Triple to 39 Billion Connected Devices

The overall size of the market of the Internet of Things keeps getting bigger.

The number of IoT connected devices this year is expected to reach 13 billion.

While that’s a large number, it’s nothing compared to what’s coming.

The number of connected devices will hit 39 billion within five years, according to a new research report from Juniper Research.

That’s a rise of more than 285%.

A different projection by IC Insights put the five-year-out number at 25 billion just a week ago, as I wrote about here at the time (Internet Connections Coming: 25 Billion Things, 4 Billion People).

That forecast projected a 40% increase in Internet-connected devices this year.

An interesting point Juniper makes is that simply connecting a device to the Internet does not mean that it forms part of the Internet of Things automatically, even if the device can report data that it has produced.

The research firm suggests that analytics must be implemented at some stage during the delivery chain with the aim of supplying intelligence to other connected things.

The combination of devices and software systems connected to the Internet will produce, receive and analyze data, Juniper notes.

And this is where marketing comes in.

The consumer segment of IoT, such as smart homes, connected vehicles and digital healthcare, represents high average potential revenue per user, according to Juniper.

Brands and marketers are expected to tap into this network of connected things using that data being aggregated and analyzed to deliver more pertinent messaging.

The things of the internet are being constructed and connected to deliver other things, like services, to people.

The tech wizards and innovators will connect the things. The marketing wizards will tap those things to connect the people.

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What to learn more about IoT? Check out the agenda of the upcoming MediaPost IoT: Shopping conference here.

 

 

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