NYT Revenue Drops For April

  • May 15, 2002
The New York Times Company announced that advertising revenues for the Company's Newspaper Group decreased 2.8% in April 2002 compared with the same month last year. At the flagship The New York Times, advertising revenue declined 5.0% for April 2002 compared with April 2001. National advertising revenue decreased in large part due to softness in financial services and technology products advertising. Entertainment, banking, credit cards and hotels were among the strongest advertising categories in the month. Classified advertising revenue decreased as weakness in help-wanted advertising was offset in part by strong growth in real estate advertising. Retail advertising revenue declined in large part due to softer fashion/jewelry and department stores advertising.
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