Around the Net

Supermarket Sales Up Thanks To Loyalty Schemes And Ad Campaigns

The latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 19 July show supermarket sales edged up by 0.8%, with loyalty schemes and TV ads positively impacting retailers' share. Waitrose sales rose 3.0%, with Kantar crediting its ‘Pick Your Own Offers’ loyalty initiative for a market share increase to 5.0% -- up 0.1 percentage points compared with last year. Despite a fall in sales of 0.3%, Sainsbury’s gained a market share of 16.5% nudging Asda back into third place. 

Read the whole story at Marketing »

Next story loading loading..