• by Tyler Loechner  @mp_tyler, July 29, 2015

G2 Crowd, a software review site for B2B marketers, on Wednesday announced it has closed a $7 million Series A round of funding. The round was led by Pritzker Group Venture Capital.

Per a release, other participants included existing investors Chicago Ventures, Hyde Park Venture Partners, Chairman Godard Abel and G2 Crowd’s own management team. Thomas Lehman of Haystack Partners and Scott Dorsey of Exact Target and High Alpha also participated.

The company will use some of the new funding to add new software categories that marketers can review, according to a statement made by Tim Handorf, co-founder and CEO of G2 Crowd.

G2 Crowd routinely rounds up the reviews posted on its site and displays them in “grids” to help marketers keep tabs on B2B software providers.

For example, earlier this year the company released a “grid” that displayed DoubleClick and Marin Software as “leaders” in the cross-channel ad platform space. That cross-device “grid” was released six months ago, however, and in that time more reviews have been filed at G2 Crowd, so the “grid” now shows Kenshoo as a third “leader” in the space.

The idea is to give the industry a real-time readout of how B2B marketers perceive their software providers. G2 Crowd considers itself the “Yelp of B2B.”

Adam Koopersmith, partner at Pritzker Group Venture Capital and new G2 Crowd board member, noted in a prepared statement that G2 Crowd has become a “key information source for any executive in the purchasing review phase of B2B software technologies.”

In short, its services help marketers wade through the sea of ad tech (and other tech as well).