Messenger now has 700 million users while WhatsApp has 300 million, but Facebook CEO Mark Zuckerberg says that while the plan is to monetise those services, any meaningful revenue is still some way
off. He said the company will run the "a similar playbook" to how it built a business out of Facebook. That involved allowing companies to build free pages on the site and offering analytics on how
use of those pages boosted their businesses before offering ads.
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