Unicast this week launched the Superstitial® 300v, a new product that allows advertisers to include video in their online ads without the use of “streaming,” thus
ensuring perfect video playback quality for all consumers. According to Unicast, advertisers that have stayed away from using video online or used it with poor experiences due to latency and/or
inconsistent playback involved with streaming, can now use the 300v to include video in their online advertising with the same confidence and quality that they have always had with their television
advertising. Notably, Dynamic Logic recently concluded a research study on the 300v on behalf of General Mills, which showed that using the new Supersitial leads to a 276% lift in promotion
association, a 34% lift in brand awareness, and an 18% lift in purchase intent. The study was conducted in a live environment on Gamespy.com comparing responses from exposed and control groups.
