Around the Net
Panasonic On Why Programmatic Is The Future Of Marketing
- Marketing Week, Monday, August 3, 2015 10:08 AM
Panasonic has gone from running just 80 marketing campaigns a year across its B2B channels to one every 2 hours and 15 minutes – or 902 in 2015 – since making the decision to transform its advertising division into a programmatic-led business back in 2013. Its European marketing director for B2B Stephen Yeo says he believes programmatic will “rightfully” become the future of marketing.
