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Major Brands Enter Gaming Space, Woo Millennials
- Advertising Age, Monday, August 3, 2015 9 AM
Over the past two years, major brands such as Coca-Cola, HTC, Geico andProcter & Gamble have entered the gaming space by sponsoring e-sports teams and tournaments, running experiential pushes at events or creating interactive experiences on the gaming platform Twitch. Others, like T-Mobile and Samsung, are also courting the gaming industry, dabbling with sponsorships or teaming up with gaming companies to better engage audiences.
