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Yahoo Wants To Lean On Gemini To For 'Ad Tech Revival'

The Wall Street Journal has posted an article noting that Yahoo is looking for “ad tech revival” via Gemni, the company’s ad-buying platform. 

“Yahoo's history with advertising technology has been, to put it kindly, messy,” wrote the WSJ. “That’s why it may surprise many in the digital ad industry to hear the word some are associating with Yahoo’s custom built ad-buying platform  Yahoo Gemini: ‘promise.’”

Read the whole story at Wall Street Journal »

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