Commentary

Marketing And The Consumer Targeted IoT Development

Any marketers looking to use the Internet of Things for messaging any time soon may want to check in on those developing the capabilities for it.

While consumers are the clear target market for one in three developers, more than a quarter of them are unsure of the eventual audience, based on a new global study.

The data comes from the ninth edition of Developer Economics, which is based on a survey of 13,000 developers in 149 countries conducted by VisionMobile over a period of five weeks.

When it comes to knowing their audience, the reaction from developers is mixed. Here’s who they see as their audience:

  • 32% -- Consumers
  • 26% -- Not sure
  • 17% -- Enterprises
  • 13% -- Employees
  • 12% -- Professionals

But targeting is a different story, with smart homes and retail taking the lead. These are the areas that IoT developers currently target:

  • 42% -- Smart home
  • 33% -- Retail
  • 29% -- Industrial IoT
  • 28% -- Wearables
  • 22% -- Smart city
  • 22% -- Medical
  • 20% -- Connected car

The interesting twist here is that much of the Internet of Things development involves software only, rather than hardware.

This is where the advertising community will be able to leverage innovation.

The bottom line news here is that the development community around the world is actively engaged in working on the Internet of Things.

Using the IoT for customer engagement comes next.

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What to learn more about IoT? Check out the agenda of the upcoming MediaPost IoT: Shopping conference here.

1 comment about "Marketing And The Consumer Targeted IoT Development".
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  1. Scott Gerschwer from Compart NA, August 4, 2015 at 10:44 a.m.

    It's amazing, really, how far ahead of us the Europeans are...I was in Germany for business this summer and the race with France for all things IoT (Germany is winning, for the nonce) is way more intense than anything I see here in the States. 

    I have a linkedIn post here:

    https://www.linkedin.com/pulse/secrets-european-document-output-managers-know-dont-gerschwer-ph-d-?trk=pulse_spock-articles

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