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Wendy's Tests Mobile Ordering App

The Wendy’s Company is aiming to pull mobile-savvy consumers away from its fast food competitors by beginning testing of a mobile ordering application in Phoenix and offering users a Frosty incentive. Consumers in Phoenix, Arizona, will be able to download the app to place an order for pick-up at a bricks-and-mortar location, which will be processed via Bluetooth. 

Read the whole story at Mobile Commerce Daily »

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