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Orangina Targets Millennials With Premium Campaign

Orangina is launching a £4m multichannel campaign targeting millennials in an effort to premiumise the brand in the UK and "shake up" the soft drinks category. The “Life is Flat, Unless You Shake It” campaign will kick off with out of home advertising on 10 August followed by VOD, social, digital, on premise and in-store activity, as well as a cinema ad playing up the brand’s European heritage.

Read the whole story at Marketing Week »

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