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After 9m Teaser Views, Lexus Launches Hoveboard Ad

  • The Drum, Wednesday, August 5, 2015 8:24 AM

Over a year in the making, the project has been dubbed "Slide" and was mysteriously unveiled by Lexus back in June. Details slowly trickled out, leading to global headlines that Lexus was gearing up to sell a Marty McFly, Back To The Future-style hoverboard (it's not), while the skating community speculated about who the legs in the teaser might belong to. The brand has finally revealed "Slide" is actually the fourth project in its long running "Amazing in Motion" series created by CHI&Partners.

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