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LinkedIn Launches Brand-Building Measurement Tool

  • The Drum, Wednesday, August 5, 2015 8:22 AM

Professional social network LinkedIn has released a tool enabling members to measure how well they are building their brand on the site. The data-driven score called the ‘Social Selling Index’ rates just how effectively users are engaging other members. Monitoring users across four categories, professional brand, finding people, engaging with insights, and building relationships, the site gives users a score out of 100 - encouraging better usage of the tool.

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